Before the invention of the digital camera, Irv began capturing digital images with a video camera tethered to a computer monitor. With a simple push of the Print Screen button, Irv created the digital photography and on-site printed photo industry. Irv’s concept has now become a staple at events across the world. Beginning with the simple idea of providing kids at sporting events with their own personalized sports trading card, the photography business he started has grown into a household name, servicing thousands of clients across the continent. Irv is a determined business man whose will to succeed has created a very personal feel to his photographic style. Constantly creating new ideas and opportunities, Irv has become known as the creative engine. Not only an artistic and true professional photographer, Irv is a graphic design genius. Irv has the ability to match the client’s vision with exceptional digital branding, enabling every photo memory and product to provide long lasting brand value for his clientele.